On merchandise return policy, entrepreneurial internet retail, and customer reviews : insights from an observational study
Year of publication: |
2024
|
---|---|
Authors: | García-Dastugue, Sebastián J. ; Nilakantan, Rahul ; Wallenburg, Carl Marcus ; Rao, Shashank |
Subject: | Online Retail | Referrals | Return Policy | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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