On merchandise return policy, entrepreneurial internet retail, and customer reviews : insights from an observational study
Year of publication: |
2024
|
---|---|
Authors: | García-Dastugue, Sebastián J. ; Nilakantan, Rahul ; Wallenburg, Carl Marcus ; Rao, Shashank |
Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 45.2024, 1, Art.-No. e12342, p. 1-23
|
Subject: | Online Retail | Referrals | Return Policy | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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