On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan
Sundar Bharadwaj
| Year of publication: |
2010
|
|---|---|
| Authors: | Bharadwaj, Sundar |
| Other Persons: | Varadarajan, Rajan (contributor) |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 103-111
|
| Subject: | Marketingmanagement | Marketing management | Diversifikation | Diversification | Wettbewerbsvorteil | Competitive advantage | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978347