On-screen characters: their design and influence on consumer trust
| Year of publication: |
2006
|
|---|---|
| Authors: | Luo, J.T. ; Mcgoldrick, Peter ; Beatty, Susan ; Keeling, Kathleen A. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 2, p. 112-124
|