On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction
| Year of publication: |
2009
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|---|---|
| Authors: | Nelson, Leif D ; Simmons, Joseph P |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 6 (1.12.), p. 715-725
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