On the communication value of the company museum and archives
Year of publication: |
2014
|
---|---|
Authors: | Castellani, Paola ; Rossato, Chiara |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 3, p. 240-253
|
Subject: | Heritage | Public relations | Corporate reputation | Communication style | Company museum-archives | Conservation/interactivity | Öffentlichkeitsarbeit | Firmenimage | Museum | Kommunikation | Communication | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Kulturgüter | Cultural heritage |
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