On the complexity of managing brand relationships in a social media world
Thomas W. Leigh and Scott A. Thompson
| Year of publication: |
2012
|
|---|---|
| Authors: | Leigh, Thomas W. ; Thompson, Scott A. |
| Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 317-350
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009739809