On the cross-national generalisability and equivalence of advertising response scales developed in the USA
| Year of publication: |
2002
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| Authors: | Ewing, Michael T. ; Caruana, Albert ; Zinkhan, George M. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 21.2002, 3, p. 323-344
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