On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
He Huang; Robert J. Kauffman
| Year of publication: |
2011
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|---|---|
| Authors: | Huang, He ; Kauffman, Robert J. |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 10.2011, 1/6, p. 194-202
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005968