On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Florian Dost; Robert Wilken; Maik Eisenbeiss; Bernd Skiera
| Year of publication: |
2014
|
|---|---|
| Authors: | Dost, Florian ; Wilken, Robert ; Eisenbeiß, Maik ; Skiera, Bernd |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 3, p. 393-407
|
| Subject: | Targeting | Willingness-to-pay range | Indecisive buyer | Segmentation | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408215