On the effectiveness of consumer boycotts organized through the internet : the market model
Paul Sergius Koku
| Year of publication: |
2012
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|---|---|
| Authors: | Koku, Paul Sergius |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 1, p. 20-26
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| Subject: | Konsumentenboykott | Consumer boycott | Internet | Wirkungsanalyse | Impact assessment | Börsenkurs | Share price | Ereignisstudie | Event study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009519757