On the effects of consumer search and firm entry in a multiproduct competitive market
Gérard P. Cachon; Christian Terwiesch; Yi Xu
| Year of publication: |
2008
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|---|---|
| Authors: | Cachon, Gérard P. ; Terwiesch, Christian ; Xu, Yi |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 3, p. 461-473
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| Subject: | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736768