On the evaluation of product customization strategies in a vertically differentiated market
Hartanto Wong; Dharma Lesmono
| Year of publication: |
2013
|
|---|---|
| Authors: | Wong, Hartanto ; Lesmono, Dharma |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 144.2013, 1, p. 105-117
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| Subject: | Mass customization | Production | Marketing | Mass Customization | Produktdifferenzierung | Product differentiation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770128