On the hierarchical nature of means-end relationships in laddering data
| Year of publication: |
2007
|
|---|---|
| Authors: | van Rekom, Johan ; Wierenga, Berend |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 4, p. 401-410
|
| Publisher: |
Elsevier |