On the impact of advertising initiatives in supply chains
Wenqing Zhang; Shanling Li; Dan Zhang; Wenhua Hou
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Wenqing ; Li, Shanling ; Zhang, Dan ; Hou, Wenhua |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 234.2014, 1 (1.4.), p. 99-107
|
| Subject: | Supply chain | Corporate social responsibility | Advertising | Pricing | Stackelberg game | Lieferkette | Corporate Social Responsibility | Werbung | Theorie | Theory | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247358