On the impact of initial performance on the effectiveness of advertising pulsation policies
| Year of publication: |
2002
|
|---|---|
| Authors: | Mesak, H.I. ; Correspondence |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 53.2002, 11, p. 1247-1255
|