On the impact of loyalty cards on store loyalty : does the customers' satisfaction with the reward scheme matter?
Nathalie T. M. Demoulin, Pietro Zidda
| Year of publication: |
2008
|
|---|---|
| Authors: | Demoulin, Nathalie T. M. ; Zidda, Pietro |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 5, p. 386-398
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Logit-Modell | Logit model | Belgien | Belgium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742280