On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch, Timo Mandler, Maja Arslanagic-Kalajdzic, and Martin Eisend
| Year of publication: |
2019
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Davvetas, Vasileios ; Bartsch, Fabian ; Mandler, Timo ; Arslanagic-Kalajdzic, Maja ; Eisend, Martin |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 4, p. 39-57
|
| Subject: | consumer ethnocentrism | cosmopilitanism | global/local identity | perceived brand globalness | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Globalisierung | Globalization | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19865527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132728