On the marketing of nations and multinational corporations: A competitive positioning mapping
| Year of publication: |
2001
|
|---|---|
| Authors: | Lowengart, Oded ; Menipaz, Ehud |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 39.2001, 4, p. 302-314
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