On the optimal marketing aggressiveness level of C2C sellers in social media : evidence from China
Xu Wang, Bart Baesens, Zhen Zhu
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Xu ; Baesens, Bart ; Zhu, Zhen |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 85.2019, p. 83-93
|
| Subject: | Marketing | Aggressiveness | Social media | Electronic commerce | Microblog | Popularity | Social Web | Social web | China | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.05.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016222