On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-Related Marketing (CRM)
| Year of publication: |
2003
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|---|---|
| Authors: | Pracejus, John W. ; Olsen, G.Douglas ; Brown, Norman R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 32.2003, 4, p. 19-28
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