On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
| Year of publication: |
2000
|
|---|---|
| Authors: | Reinartz, Werner J. ; Kumar, V. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 4, p. 17-35
|