On the profitability of stacked discounts : identifying revenue and cost effects of discount framing
Necati Ertekin, Jeffrey D. Shulman, Haipeng (Allan) Chen
| Year of publication: |
2019
|
|---|---|
| Authors: | Ertekin, Necati ; Shulman, Jeffrey D. ; Chen, Haipeng |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 2, p. 317-342
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| Subject: | stacked discounts | product returns | framing effect | pricing | Prospect Theory | Prospect theory | Rabatt | Rebate | Diskontierung | Discounting | Rentabilität | Profitability | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012022545