On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect
| Year of publication: |
2007
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| Authors: | Brenner, Lyle ; Rottenstreich, Yuval ; Sood, Sanjay ; Bilgin, Baler |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 369-376
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