On the robustness and strategic implications of a parsimonious advertising : inventory competitive model with extensions to pricing competition
Hani I. Mesak, Abdullahel Bari, Rob Blackstock
| Year of publication: |
October 2016
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| Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Blackstock, Rob |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 180.2016, p. 38-47
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| Subject: | Advertising | Economic order quantity | Pricing | Comparative statics | Market share attraction models | Supermodular games | Werbung | Preiswettbewerb | Price competition | Spieltheorie | Game theory | Marktanteil | Market share | Wettbewerb | Competition | Lagerhaltungsmodell | Inventory model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2016.06.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582752