On the role of SMS for transaction confirmation with IVR telephone banking
Year of publication: |
2011
|
---|---|
Authors: | Peevers, Gareth ; Douglas, G. ; Marshall, D. ; Jack, M. A. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 3, p. 206-223
|
Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Mobile Business | Mobile business | Dienstleistungsqualität | Service quality | Experiment |
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