On the Separability of Weights and Brand Values: Issues and Empirical Results.
| Year of publication: |
1983
|
|---|---|
| Authors: | Curry, David J ; Manasco, Michael B |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 10.1983, 1, p. 83-95
|
| Publisher: |
University of Chicago Press |