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Produktmodifikation : Instrumente zur Zielbildung bei höherwertigen Konsum- und Gebrauchsgütern
Lurse, Carsten, (1999)
Understanding aesthetic innovation in the context of technological evolution
Eisenman, Micki, (2013)
Archetypen von Produkten
Gladbach, Martina, (1994)
Why some companies emerge stronger and better from a crisis : seven essential lessons for surviving disaster
Mitroff, Ian I., (2005)
Business NOT as usual : rethinking our individual, corporate, and industrial strategies for global competition
Mitroff, Ian I., (1987)
The idea of the corporation as an idea system : commerce in the systems age
Mitroff, Ian I., (1990)