On the sociocognitive dynamics between categories and product models in mature markets
| Year of publication: |
2005
|
|---|---|
| Authors: | Rosa, Jose Antonio ; Judson, Kimberly M. ; Porac, Joseph F. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 1, p. 62-69
|
| Publisher: |
Elsevier |