On the strategic use of attention grabbers
Kfir Eliaz; Ran Spiegler
| Year of publication: |
2011
|
|---|---|
| Authors: | Eliaz, Kfir ; Spiegler, Ran |
| Published in: |
Theoretical economics : TE ; journal of the Econometric Society. - New York, NY : Econometric Society, ISSN 1933-6837, ZDB-ID 2398911-7. - Vol. 6.2011, 1, p. 127-155
|
| Subject: | Marketing | Markenführung | Brand management | Werbung | Advertising | Begrenzte Rationalität | Bounded rationality | Wahrnehmung | Perception | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935280