On the strategic use of attention grabbers
Year of publication: |
January 2011
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Authors: | Eliaz, Kfir ; Spiegler, Ran |
Published in: |
Theoretical economics : TE ; an open access journal in economic theory. - Toronto : [Verlag nicht ermittelbar], ISSN 1555-7561, ZDB-ID 2220447-7. - Vol. 6.2011, 1, p. 127-155
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Subject: | Bounded rationality | irrelevant alternatives | limited attention | consideration sets | preferences over menus | marketing | persuasion | conversion rates | media platforms | Begrenzte Rationalität | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marketing | Wahrnehmung | Perception | Markenführung | Brand management | Mediensektor | Media industries |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3982/TE758 [DOI] hdl:10419/150150 [Handle] |
Classification: | C79 - Game Theory and Bargaining Theory. Other ; D03 - Behavioral Economics; Underlying Principles ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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