On the structural dimension of competitive strategy

This paper establishes the existence of systematic differences in the nature of competitive strategies typically pursued across industries. By means of qualitative content analysis, we extracted a matrix of 76 industries times 12 strategies reported as being characteristic in a series of monographs. Subsequent tests for the statistical significance of observed differences in the typical strategy portfolio show an evident link to an industry's general reliance on intangible investments, human resources and inputs from external services. Copyright 2002, Oxford University Press.