On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Silvia Ranfagni and Simone Guercini
| Year of publication: |
2014
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|---|---|
| Authors: | Ranfagni, Silvia ; Guercini, Simone |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 3, p. 176-187
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| Subject: | Lieferkette | Supply chain | Markenimage | Brand image | Aktionsforschung | Action research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385305