On the use of "borrowed" scales in cross-national research: A cautionary note
| Year of publication: |
2003
|
|---|---|
| Authors: | Douglas, Susan P. ; Nijssen, Edwin J. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 6, p. 621-642
|