On the use of structural equation modelling in marketing image research
Yamen Koubaa; Rym Srarfi Tabbane and Rym Srarfi Tabbane
| Year of publication: |
2014
|
|---|---|
| Authors: | Koubaa, Yamen ; Tabbane, Rym Srarfi ; Jallouli, Rim Chaabouni |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 315-338
|
| Subject: | Modeling | Country image | Branding models | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Marktforschung | Market research | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349401