On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth
| Year of publication: |
2012
|
|---|---|
| Authors: | Tuli, Kapil R. ; Mukherjee, Anirban ; Dekimpe, Marnik G. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 4, p. 447-461
|