"I once wore an angry bird T-shirt and went to read Qur'an" : asymmetrical institutional complexity and emerging consumption practices in Pakistan
Saima Husain, Mike Molesworth, Georgiana Grigore
| Year of publication: |
2019
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|---|---|
| Authors: | Husain, Saima ; Molesworth, Mike ; Grigore, Georgiana |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 3, p. 367-390
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| Subject: | Clothing | consumer socialization | institutional logics | Muslim culture | tweens | Pakistan | Konsumentenverhalten | Consumer behaviour | Institutionenökonomik | Institutional economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593118821717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109404