One firm’s loss is another’s gain : capitalizing on other firms’ service failures
Year of publication: |
2015
|
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Authors: | Allen, Alexis M. ; Brady, Michael K. ; Robinson, Stacey G. ; Voorhees, Clay M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 5, p. 648-662
|
Subject: | External service recovery | Service failure | Spillover | Satisfaction | Service recovery paradox | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Spillover-Effekt | Spillover effect | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service |
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