One needs to be reminded and motivated : mediating role of digital nudging for food waste reduction
Year of publication: |
2023
|
---|---|
Authors: | Ong, Derek Lai Teik ; Chiu, Shirley ; Andrews, Elizabeth ; Nadarajan, Geetha |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 3, p. 449-471
|
Subject: | Digital nudge | Food waste | Social marketing | Socially responsible consumption | Social Marketing | Abfallvermeidung | Waste prevention | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Lebensmittel | Food |
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