One size fits all? : how CSR communication influences donation and revisit intention differently in local independent and chain restaurants
Michael S. Lin, Jihwan Yeon and Lu Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Lin, Michael S. ; Yeon, Jihwan ; Zhang, Lu |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 4, p. 578-594
|
| Subject: | CSR | local restaurant | chain restaurant | donation | message framing | Corporate Social Responsibility | Corporate social responsibility | Gastronomie | Restaurant industry | Fundraising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231199991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633623