One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
| Year of publication: |
2011
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|---|---|
| Authors: | Brunk, Katja H. ; Blümelhuber, Christian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 2, p. 134-142
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