One to one, B2B : customer development strategies for the business to business world
Don Peppers and Martha Rogers
| Alternative title: | B to B |
|---|---|
| Year of publication: |
2001
|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
New York [u.a.] : Currency/Doubleday |
| Subject: | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 347 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-385-49409-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604211