One-to-one Web marketing : build a relationship marketing strategy one customer at a time
Cliff Allen ; Deborah Kania ; Beth Yaeckel
| Year of publication: |
2001 ; 2. ed.
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|---|---|
| Authors: | Allen, Cliff ; Kania, Deborah ; Yaeckel, Beth |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Internet | Marketing | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 351 S. : Ill., graph. Darst. 1 CD-ROM (12 cm) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previously publ. as: Internet world guide to on-to-one web marketing, 1998 |
| ISBN: | 0-471-40400-4 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004606537