One-voice strategy for customer engagement
Jagdip Singh, Satish Nambisan, R. Gary Bridge, and Jürgen Kai-Uwe Brock
| Year of publication: |
2021
|
|---|---|
| Authors: | Singh, Jagdip ; Nambisan, Satish ; Bridge, R. Gary ; Brock, Jürgen Kai-Uwe |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 1, p. 42-65
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| Subject: | artificial intelligence | automated coordination | automated learning | collective intelligence | customer engagement | local intelligence | one-voice strategy | service interaction space | service interface | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Automatisierung | Automation | Intelligenz | Intelligence | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670520910267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426761