Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Randall A. Lewis; David H. Reiley
| Year of publication: |
2014
|
|---|---|
| Authors: | Lewis, Randall A. ; Reiley, David H. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 3, p. 235-266
|
| Subject: | Online advertising | Display advertising | Advertising effectieness | Field experiment | Difference in differences | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Einzelhandel | Retail trade |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407786