Online Advertising: Heterogeneity and Conflation in Market Design
| Year of publication: |
2010
|
|---|---|
| Authors: | Levin, Jonathan ; Milgrom, Paul |
| Published in: |
American Economic Review. - American Economic Association - AEA. - Vol. 100.2010, 2, p. 603-07
|
| Publisher: |
American Economic Association - AEA |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Notes: | DOI: 10.1257/aer.100.2.603 |
| Classification: | D82 - Asymmetric and Private Information ; H82 - Governmental Property ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
| Source: |
Persistent link: https://www.econbiz.de/10008584524