Online advertising strategies in Indian and Australian e-commerce companies : a comparative study
Varinder Singh, Sanjay Taneja, Varinderjeet Singh, Azad Singh, Harmesh Lal Paul
| Year of publication: |
2021
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|---|---|
| Authors: | Singh, Varinder ; Taneja, Sanjay ; Singh, Varinderjeet ; Singh, Azad ; Paul, Harmesh Lal |
| Published in: |
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-7231-3. - 2021, p. 124-138
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| Subject: | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Australien | Australia | Indien | India | Online-Handel | Online retailing | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-7231-3.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631222