Online Appendix : Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies

This file provides online appendix for the paper "Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies," which may be found at 'http://ssrn.com/abstract=2811230' http://ssrn.com/abstract=2811230

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Year of publication:	2016
Authors:	Gu, Jane Z.
Other Persons:	Tayi, Giri Kumar (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Product Placement \| Product placement \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Marketingmanagement \| Marketing management

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Extent:	1 Online-Ressource (39 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 18, 2016 erstellt
Other identifiers:	10.2139/ssrn.2811232 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012986622