Online booking versus personalised service in the context of a sports retailer : a qualitative approach to Golf courses
María Del Mar Martín-García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, and Juan Uribe-Toril
| Year of publication: |
2023
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|---|---|
| Authors: | Martín García, María del Mar ; Ruiz-Real, José Luis ; Gázquez-Abad, Juan Carlos ; Uribe-Toril, Juan |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 127-133
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| Subject: | Golf club | Online booking | Relationship marketing | Reservation management | Revenue maximisation | Beziehungsmarketing | Electronic Commerce | E-commerce | Buchhandel | Book trade | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289850