Online branding : development of hotel branding through interactivity theory
Albert A. Barreda, Anil Bilgihan, Khaldoon Nusair, Fevzi Okumus
| Year of publication: |
December 2016
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|---|---|
| Authors: | Barreda, Albert A. ; Bilgihan, Anil ; Nusair, Khaldoon ; Okumus, Fevzi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 57.2016, p. 180-192
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| Subject: | Brand knowledge | Brand awareness | Brand image | Brand value | Online branding | Website interactivity | Markenführung | Brand management | Markenimage | Online-Marketing | Internet marketing | Website | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Werbewirkung | Advertising effects | Social Web | Social web | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011556039