Online branding strategies of family SME wineries : a Hungarian-German comparative study
Ivan Paunovic, Nóra Obermayer and Edit Kovari
| Year of publication: |
2022
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|---|---|
| Authors: | Paunović, Ivan ; Obermayer, Nóra ; Kovari, Edit |
| Published in: |
Journal of family business management : JFBM. - Bingley : Emerald, ISSN 2043-6246, ZDB-ID 2606925-8. - Vol. 12.2022, 3, p. 450-467
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| Subject: | Brand | Brand identity | Brand image | Family business | Social media | Web scrapping | Winery | Markenführung | Brand management | Social Web | Social web | Familienunternehmen | Markenimage | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | KMU | SME | Marketingmanagement | Marketing management | Weinbau | Wine industry | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFBM-09-2021-0099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536294